Tom Waterhouse discussed the Australian Government’s new gambling advertising reforms on Ausbiz, explaining that tighter marketing restrictions will reshape competition in the wagering sector by limiting customer acquisition channels and shifting the balance toward operators with stronger existing brands and retention capabilities. He noted that smaller bookmakers are likely to be most impacted due to their reliance on advertising, while larger incumbents are better positioned to adapt, ultimately framing the reforms as a structural change that redistributes market share rather than reducing overall betting demand.

Watch the full interview: