Tom Waterhouse joined Andrew Geoghegan on Ausbiz to discuss the growing influence of US prediction markets alongside a new distribution deal involving Racing and Sports and LeoVegas Group’s integration into BetMGM UK. He highlighted how prediction markets are increasingly challenging traditional sportsbooks by offering trading-style exposure to real-world events, sitting between financial markets and gambling. He also pointed to the Racing and Sports deal as evidence of how sportsbook growth is becoming more dependent on specialist data and trading infrastructure rather than purely front-end betting brands. Overall, he framed both developments as part of a broader convergence across wagering, where prediction markets, sportsbooks, and B2B technology providers are increasingly forming a connected global ecosystem.
Watch the full interview: